If you run a mail order business, a great way to expand your sales is to
offer informational publications in addition to your regular line of
products and services. The usual problem with doing this is that you
usually have to commit a large amount of your resources for buying initial
inventory and storage, not to mention the expense of putting together
marketing materials for the publications you're going to carry. There are
some companies, though, who provide services for business people who want to
sell publications, but don't want the hassle and expense of inventory.
These companies will DROP SHIP items to your customers. For example, when
you sell a book, you would usually send the wholesale price for the book,
along with a shipping label listing you as the return address and your
customer's address as the "ship to" address. You keep the difference
between the retail price you charged the customer and the wholesale price
you sent the supplier (in most cases 50%) as your profit. The supplying
company then ships the book directly to your customer. In this way, you
avoid having to stock all the different publications you'd like to sell,
while still having the ability to offer your customers a large selection
to choose from.
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