AUTO TUNE-UP SHOP

This business idea is one of those recession-proof opportunities that can put you on "easy street." When the economy heats up and inflation increases the cost of living, people become "do-it-yourself" conscious, looking for ways to save money. Whenever the economy falters, people again are searching for methods of saving money and making what they already own last longer.

 The marketing principles outlined within this report emphasize the money-making potential of an independent auto tune-up shop in any part of the country. One of the secrets of success in this business is the specialization. No longer do auto owners expect
their neighborhood service station to keep their cars tuned-up and running smoothly.

 There are several reasons for the demise of the local "do-it-all" auto mechanic: First, there are very few auto mechanics running service stations anymore. A good journey man auto mechanic can earn much more, without the responsibility, by hiring out to big-time auto dealerships. Most service stations today are simply gas and tire selling outlets operated by the major oil companies who advise you to take your mechanical problems elsewhere for repair. When you do find one with a mechanic on duty, the prices are such that only the very rich can afford them.

 There's also the problem of unethical operators. Although many state legislatures have enacted licensing and consumer protection safety measures, the rip-offs continue. The crux of the problem is that most auto owners do not realize they've been taken until after the fact, and then it's too late. After being taken once or twice, many consumers turn to "do-it-yourself" auto repair until they run into the technology and advanced electronics
of the ignition system on today's cars. That's when they'll be needing your help.

 It really doesn't take any special education or training to set up an independent auto tune-up shop. Any automotive repair experience you may have will help, but a simple knowledge of basic tune-up procedures is all that's really necessary. In fact, the
important prerequisites will be a strong business sense and an old fashioned "down-home" ability to get along with people.

 Remember this fact: In starting and operating this business, it's not mandatory that you be a qualified auto mechanic; but your success will depend upon your ability to "serve others," and upon having a genuine desire and ability to do a good job.

 This means remembering faces and names; addressing customers by first names as you get to know them; and listening to them; interacting with their problems achievements. The best way to explain the kind of "people empathy" you need for success in any kind of service business is to think of all your customers as close friends.

 You can start this business in your garage - and even on a part-time basis. Run an ad in your local paper.